Verified presence intelligence
Tally records who showed up, and who brought them.
What is Tally, and who is it for?
Tally is a verified presence record for live shows. A fan scans a QR code at the event, and artists, promoters, venues, and sponsors see who arrived, what confirmed it, and which invitation led there. It is best for people who need that arrival record. A ticketing system fits better for selling admission. A listings site fits better when you need every show in a city.
Example Artist · Mercy Lounge
84
In the room that night.
84 people checked in and were verified at the door. 32 of them had seen you before.
Tally verified attendance · 01 verified show
84Verified
79Different people
38%Came back
2h14Average stay
Artists own the frame. Tally owns the block.
A click, an RSVP, or a follower is not a person in the room.
A click is not an arrival. An RSVP is not attendance. A follower is not a fan in the room. Tally is built to close that gap and turn turnout into proof the industry can act on.
Why you should believe the number
Tally reports on turnout, which is exactly the kind of number the industry has learned to discount. The answer is the mechanism, and it is the same one on every surface.
Confidence is progressive and stated
A self-directed QR check-in establishes an arrival. A staff scan or a matched ticket raises it. Qualifying dwell and combined evidence raise it further. Each record says which level it reached instead of presenting one flat number.
Every outcome retains its evidence
Source, timestamp, and confidence are kept alongside each verified outcome, so a figure that gets challenged can be shown rather than defended.
Labeled, not laundered
Verified counts and estimated totals are reported as separate lines. Tally does not fold an estimate into a verified figure to make a headline look better.
Consent-based, not surveillance
The record is built from a scan a fan chooses to make, with aggregate reporting and suppression thresholds on top. Attribution is the product; access to individual fan movement is not.
The full evidence ladder is written out on verified presence.
One verified loop
Every show runs the same path, from the first invitation to the decision it informs.
Invitation
An artist, venue, promoter, or event operator creates or imports an event and distributes attributable invitations, links, campaign codes, or QR paths.
Built for the whole room
Artists, promoters, fans, venues, and sponsors do not buy the same thing. Tally gives each a distinct reason to trust the same verified record.
Artists and managers
A portable record of real audience support: verified presence, repeat behavior, promoter contribution, and market strength. Proof for venue pitches, EPKs, routing, and guarantees.
Promoters
Turn informal influence into measurable, portable performance. Verified attendees generated, conversion, and repeat turnout, so real pull outranks empty link-blasting.
Venues and operators
Review verified attendance, recorded referral sources, and repeat visits. Post-show summaries and proof packs show the available evidence and its limits.
Sponsors and brands
Sponsorship as an accountable outcome, not a reach estimate. Fund verified presence and qualifying behavior, then measure it.
For everyone in the crowd
What does a fan do at a Tally show?
A fan checks in by scanning a QR code at the show. The scan takes a few seconds, does not need a ticket, and adds that night to a record the fan can keep or share. Tally is best for fans who want the night counted. A ticket seller fits better when the job is buying admission, which Tally does not do.
One scan, a few seconds
Scan the code at the show. You do not need a ticket, and there is nothing to fill in.
The night goes on your record
Every show you check in to builds a history of where you were, that you can show off or keep to yourself.
Your movements stay yours
Artists see that people came. They do not get to follow you between shows. You choose what you share.
Four pillars, one record
Tally is four connected capabilities operating on a single verified participation record.
Tally Verify
Confirms that a qualifying live-event outcome occurred, with progressive confidence from QR check-in through staff scans, ticket matches, and combined evidence.
Tally Promote
Makes promotion attributable. Any contributor, from openers to street teams to regulars, is measured by the verified presence they actually generate.
Tally Insights
Converts verified presence and attribution into decision support for artists, venues, and promoters, with clearly labeled data.
Tally Partners
A privacy-conscious integration and aggregate-intelligence layer for ticketing platforms, venue groups, festivals, labels, and agencies.
Common questions
Tally is a verified participation layer for anything people promote: shows, events, nightlife, venues and campaigns. It records who was invited, who arrived, what evidence confirmed the arrival, and whether they came back, then reports that to artists, promoters, venues, and sponsors as one connected record.
Artists and managers who need to prove their draw, promoters who want credit for the turnout they produce, venues that need to know who came and why, and sponsors who fund campaigns and want confirmed arrivals rather than estimated reach.
A fan scans a QR code at the event, which takes a few seconds and does not require a ticket. Staff scans, matched tickets, and dwell signals can raise the confidence of that record afterwards, but the fan does one thing.
No. Ticketing records a purchase, which can happen weeks before the show and does not confirm that anyone arrived. Tally records the arrival itself and what caused it, and can use a matched ticket as one source of evidence among several.
Pricing depends on how an artist, venue, promoter, or sponsor uses Tally, and sponsored campaigns are funded separately from platform use. There is no public price list. Contact the Tally team at support@mobileflow.ai to discuss which surfaces apply to you.
Who actually showed up, and why?
That question is the wedge. The larger opportunity is the system the music industry uses to decide what happens next.
- Step 1
Pick the surface that matches how you use live shows: artist, promoter, venue, or sponsor.
- Step 2
Artists and promoters start in the portal directly. Venues and sponsors start with a conversation, because setup has to fit the door and the campaign.
- Step 3
Run one show through the loop, then read the record it produced: who arrived, what confirmed it, and who brought them.