Verified presence intelligence
Verified arrivals. Explainable credit. Portable artist draw.
What is Tally, and who is it for?
Tally is a verified presence record for live shows. A fan scans a QR code at the event, and artists, promoters, venues, and sponsors see who arrived, what confirmed it, and which invitation led there. It is best for people who need that arrival record. A ticketing system fits better for selling admission. A listings site fits better when you need every show in a city.
Example Artist · Mercy Lounge
84
In the room that night.
84 people checked in and were verified at the door. 32 of them had seen you before.
Illustrative data · Not a verified record
84Verified
79Different people
38%Came back
2h14Average stay
Artists own the frame. Tally owns the block.
One event, three distinct claims
Verified arrivals. Explainable credit. Portable draw.
Attendance evidence
A check-in records an observation. The applicable policy decides whether corroborating evidence supports a qualifying arrival. The report keeps the evidence, window and confidence.
Promoter credit
A qualifying arrival can receive credit under a recorded invitation rule. Keep the rule, attribution window, deduplication and unknown sources visible. Credit does not establish why someone attended.
Incrementality
Whether a campaign changed attendance needs a separate baseline and comparison or holdout, with uncertainty. Incremental lift is unavailable from a check-in or attributed count alone.
Artist draw is scoped historical evidence across participating shows, with dates, venues, coverage and limits. It does not forecast a room or guarantee a booking. The participation record can sit alongside your existing ticketing system; specific imports and integrations require their own qualification.
For organizers without their own app
Independent venues
Keep your ticketing and door process. Review qualifying check-ins and recorded credit.
Explore this useRun clubs
A proposed small-organizer trial for a recurring run and optional check-in.
Explore this useArtists and promoters can start with the supported portal role, create an event, share its invitation, check in through the supported evidence path and open the scoped report. Venue setup and proposed club and meetup trials need a conversation. Public event viewing does not promise account-free participation.
Basic participation is intended to stay accessible. A near-free organizer offer is under review; no permanent free tier or price is promised. Professional support, sponsor-funded benefits and optional incrementality analysis have separate scopes and payers.
An optional ride-home close-out
Arcus owns the shared SafeRide evidence and program controls. Tally owns the event experience. The three delivery options are Arcus API/SDK integration into a customer app, proposed Hosted SafeRide web and QR programs, and proposed managed MobileFlow programs. API scope, SDK distribution and every operated program need separate qualification and agreement.
Ride providers fulfill transport. Designated drivers self-attest sobriety; evidence does not verify sobriety or guarantee safety. Benefits depend on an active eligible program. Funder reports use the agreed aggregate scope, with permission and suppression review. Attending or promoting never requires using SafeRide.
See the Arcus application boundariesA click, an RSVP, or a follower is not a person in the room.
A click is not an arrival. An RSVP is not attendance. A follower is not a fan in the room. Tally is built to close that gap and turn turnout into proof the industry can act on.
Why you should believe the number
Tally reports on turnout, which is exactly the kind of number the industry has learned to discount. The answer is the mechanism, and it is the same one on every surface.
Confidence is progressive and stated
A self-directed QR scan records a check-in. The policy decides whether corroboration supports verified arrival; a ticket purchase alone does not prove presence. Qualifying dwell and combined evidence raise it further. Each record says which level it reached instead of presenting one flat number.
Review the available evidence
Inspect the recorded source, time and confidence behind a qualifying count. Available evidence and retention depend on the supported workflow and policy; a count is not a promise that every observation is retained.
Labeled, not laundered
Verified counts and estimated totals are reported as separate lines. Tally does not fold an estimate into a verified figure to make a headline look better.
Consent-based, not surveillance
The record is built from a scan a fan chooses to make, with aggregate reporting and suppression thresholds on top. Attribution is the product; access to individual fan movement is not.
Synthetic example, not a customer result. The 141 credited arrivals are a subset of 212 qualifying arrivals. Credit is not causal lift. The evidence label and attribution rule answer separate questions.
The full evidence ladder is written out on verified presence.
One verified loop
Every show runs the same path, from the first invitation to the decision it informs.
Invitation
An artist or promoter creates an event and shares its invitation. Imports and additional operator roles depend on the supported workflow.
Built for the whole room
Artists, promoters, fans, venues, and sponsors do not buy the same thing. Tally gives each a distinct reason to trust the same verified record.
Artists and managers
A portable record of real audience support: verified presence, repeat behavior, promoter contribution, and market strength. Proof for venue pitches, EPKs, routing, and guarantees.
Promoters
Turn informal influence into measurable, portable performance. Qualifying attendees credited, conversion, and repeat turnout, so real pull outranks empty link-blasting.
Venues and operators
Review verified attendance, recorded referral sources, and repeat visits. Post-show summaries and proof packs show the available evidence and its limits.
Sponsors and brands
Sponsorship as an accountable outcome, not a reach estimate. Fund verified presence and qualifying behavior, then measure it.
For everyone in the crowd
What does a fan do at a Tally show?
A fan checks in by scanning a QR code at the show. The supported path and permissions determine qualification; no measured completion time or ticketing integration is implied. Tally is best for fans who want the night counted. A ticket seller fits better when the job is buying admission, which Tally does not do.
Choose to check in
Scan the code at the show. Sign-in, permissions and the supported check-in flow may apply. Promotion is optional.
The night goes on your record
Every show you check in to builds a history of where you were, that you can show off or keep to yourself.
Your movements stay yours
Artists see that people came. They do not get to follow you between shows. You choose what you share.
Four pillars, one record
Tally is four connected capabilities operating on a single verified participation record.
Tally Verify
Confirms that a qualifying live-event outcome occurred, with progressive confidence from QR check-in through staff scans, ticket matches, and combined evidence.
Tally Promote
Makes promotion attributable. Any contributor, from openers to street teams to regulars, is measured by the qualifying presence credited under the applicable rule.
Tally Insights
Converts verified presence and attribution into decision support for artists, venues, and promoters, with clearly labeled data.
Tally Partners
Proposed permissioned integrations and aggregate-intelligence products. A public interface or schema does not establish a deployed ticketing connection.
Common questions
Tally is a verified participation layer for anything people promote: shows, events, nightlife, venues and campaigns. It records who was invited, who arrived, what evidence confirmed the arrival, and whether they came back, then reports that to artists, promoters, venues, and sponsors as one connected record.
Artists and managers who need to prove their draw, promoters who want credit for the turnout they produce, venues that need to know who came and why, and sponsors who fund campaigns and want confirmed arrivals rather than estimated reach.
A fan scans a QR code at the event through the supported check-in path. Staff scans, matched tickets, and dwell signals can raise the confidence of that record afterwards, but the fan does one thing.
No. Ticketing records a purchase, which can happen weeks before the show and does not confirm that anyone arrived. Tally records the arrival itself and the referral path credited under the stated rule, and can use a matched ticket as one source of evidence among several.
Pricing depends on how an artist, venue, promoter, or sponsor uses Tally, and sponsored campaigns are funded separately from platform use. There is no public price list. Contact the Tally team at support@mobileflow.ai to discuss which surfaces apply to you.
Who actually showed up, and why?
That question is the wedge. The larger opportunity is the system the music industry uses to decide what happens next.
- Step 1
Pick the surface that matches how you use live shows: artist, promoter, venue, or sponsor.
- Step 2
Artists and promoters start in the portal directly. Venues and sponsors start with a conversation, because setup has to fit the door and the campaign.
- Step 3
Run one show through the loop, then read the record it produced: who arrived, what confirmed it, and who brought them.