For artists and managers
A record of who came to an artist's shows.
How can an artist prove who showed up?
Tally gives artists and managers a record of who arrived at their shows, whether people came back, and which promoter brought them. The record is meant to travel from room to room. It is best when a booker asks for proof of draw. Streaming totals and follower counts fit better when the question is plays or online attention, not who was in the room.
What proof do venues and bookers actually ask for?
Review the source, time, confidence and coverage available for the supported attendance record. Share only evidence authorized for that purpose. Retention and workflow limits apply; historical draw does not guarantee perpetual access to every observation or future turnout.
Verified presence
Scoped qualifying-attendance history, with the method and supporting fields available for that report. Review participating dates, venues, coverage and sharing permissions before reuse.
Repeat behavior
Which supporters came back across multiple shows. Repeat attendance is the difference between a one-night crowd and an audience that a Venue and an Agent can count on.
Promoter contribution
Recorded invitation credit for qualifying attendees, with its rule, window and unknown sources. Credit does not establish why someone attended.
Market strength
Which cities and neighborhoods are strengthening for you, drawn from verified presence rather than streaming maps or estimated reach.
Venue performance
How you performed room by room, and which venues and co-bills worked, so the next routing and room-size choice rests on evidence.
Audience loyalty
How your core supporters behave over time, measured from real participation, so loyalty becomes something you can show rather than assert.
What does that proof unlock?
A credible, portable record changes the conversations that decide your career.
Venue pitches
Walk into a booking conversation with verified turnout for comparable rooms instead of anecdotes and guest-list memory.
EPKs and press materials
Attach a portable record of real draw to your EPK, so the numbers a Venue or buyer sees are backed by evidence and provenance.
Agency and management talks
Give an Agent or manager a credible picture of where you move people, through which Promoters, at what scale, and with what confidence.
Sponsorship materials
Show a Sponsor verified presence and repeat behavior, the accountable outcomes brands increasingly ask for before funding activations.
Routing and support slots
Decide where to play next and which support-slot applications to make using markets where your verified history is strongest.
Negotiations over guarantees
Bring scoped historical attendance evidence to a booking or promotion conversation. It does not guarantee a fee, room size or future audience.
You are the hub of a network, not a follower count
An artist sits at the center of a network: superfans, openers, collaborators, street teams, creators, friends, and regulars who each move other people toward the room. That network is where live demand actually comes from, and a single follower number cannot describe it.
Tally measures how that network functions rather than reducing it to one metric. It shows which Promoters convert, which supporters return, which communities strengthen a market, and how the people around you contribute to verified turnout. The result is a truer picture of your reach, and evidence you can put in front of a Venue, an Agent, or a Sponsor.
Why should a venue believe the number?
Tally has no interest in a figure a booker can argue with. Credibility here comes from the mechanism, not from adjectives.
Review the available evidence
Review source, time, confidence and coverage for the supported record. Share only the evidence authorized for that purpose; a historical count does not promise perpetual access to every observation.
Confidence is progressive, not a yes or no
A supported QR path records check-in evidence. The applicable policy decides whether corroboration supports a qualifying arrival. Additional staff, ticket or dwell inputs require qualification; a ticket purchase alone does not prove presence.
Estimates stay labeled as estimates
Verified counts and estimated totals are reported as separate lines. Tally does not blend an estimate into a verified figure to make a headline number look larger, because a number a venue can disprove is worse than a smaller number it can trust.
Participation and permission
A supported check-in flow records permitted participation evidence. Additional location or automatic features depend on the release and permissions. Review the Privacy Policy and supported workflow; a scan-based example does not describe every collection path.
The full evidence ladder, including what each confidence level requires, is written out on verified presence.
Common questions
Most pitches rest on follower counts and screenshots, which describe attention rather than turnout. Tally produces a record of verified presence across your shows, including repeat behavior and which cities and venues performed, so a booker sees who actually arrived rather than who followed you.
Proof of draw is scoped historical attendance evidence for an artist, with participating shows, dates, venues and coverage. A qualifying arrival does not establish a paid ticket, future turnout or causal artist influence. A booker can use the record alongside separate ticket and settlement evidence.
Yes. The record belongs to the artist rather than to one venue, promoter, or agency, so it travels into venue pitches, EPKs, sponsorship materials, and routing conversations. Changing representation does not reset the history.
A fan uses the supported check-in path at the show. Verification depends on the applicable evidence policy and permissions. Door, ticketing and provider connectors require separate qualification; no measured completion time or universal ticket match is promised.
No. Tally records arrivals, not plays or follows. An artist with a modest online following and a room that reliably fills will show a stronger verified record than one with large streaming numbers and thin attendance.
What happens next
Tally is self-serve for artists. You do not need a call with us to start building the record.
- Step 1
Open the portal, pick the artist role, and create or sign in to your account.
- Step 2
Add your next show, distribute its attributable invitation and use the supported check-in code on the night.
- Step 3
After the show, your verified presence, repeat behavior, and promoter contribution update on a record you keep and can show.
Related
The Tally platform
See how attributable invitations, verified presence, and reporting connect on one participation graph.
Explore →Verified presence
Understand progressive confidence and the evidence Tally uses to confirm who actually attended.
Explore →Tally for promoters
How the people who bring your audience turn informal influence into measurable performance.
Explore →