The Tally Platform
Verify, Promote, Insights, and Partners on one record.
What does the Tally platform do?
The Tally platform is four capabilities on one record: Verify, Promote, Insights, and Partners. Artists, promoters, venues, and sponsors use it to trace an arrival back to an invitation. It is best when those jobs share one record. Separate ticketing, RSVP, and analytics tools fit better when you do not need them tied to the same arrival.
The Tally loop
The platform begins before an event and continues through the decision that follows it. Every stage feeds the next.
Step 1
Invitation
An artist, venue, promoter, or event operator creates or imports an event and distributes attributable invitations, links, campaign codes, or QR paths.
Step 2
Attribution
Recorded referral and event context support credit under a stated rule and window. Missing or conflicting sources remain unknown.
Step 3
Attendance
Recipients express interest, RSVP, and arrive. Recorded response context can support credit without establishing why the person attended.
Step 4
Verification
The supported attendance policy evaluates recorded evidence. Review the reported method, confidence and coverage for the resulting count.
Step 5
Proof
Verified activity becomes portable artist and promoter records, venue reports, and sponsor attribution.
Step 6
Intelligence
Verified presence and attribution become decision support for artists, venues, promoters, and partners.
Step 7
Next action
The evidence influences a booking, campaign, reward, or programming decision, and the loop runs again.
Tally Verify
Tally Verify establishes whether a qualifying live-event outcome occurred. It is built around progressive confidence rather than pretending every attendance record is equally certain. A supported QR check-in records an observation. The applicable policy determines whether permitted corroboration supports a qualifying arrival. Additional door, ticket and provider connectors require separate qualification; this is not a universal three-level score.
Evidence sources
- Event QR check-ins
- Qualification required: authorized door scans
- Qualification required: ticketing confirmation
- Qualification required: guest-list or credential evidence
- Venue proximity and geofencing
- Optional dwell and travel signals
- Qualification required: venue attestation and partner evidence
Review the recorded evidence
Inspect the source, time, confidence and permission context available for the supported record. Report coverage and retention depend on the workflow and policy; a count alone does not establish that every underlying observation remains available.
Reports label what they show
Use the reported categories to distinguish observations, policy-qualified counts, inferences, estimates and unavailable inputs. Review the actual method and coverage; a category name alone does not establish the quality of a figure.
Observed
A fact directly recorded by Tally, such as a scan or check-in.
Verified
An outcome meeting the applicable attendance policy using supported evidence. Method, window and coverage remain visible.
Inferred
A value reasoned from surrounding signals, clearly separated from what was observed.
Modeled
An estimate produced by a model and never presented as a counted fact.
Unavailable
Data Tally does not have, stated plainly rather than filled in.
Tally Promote
Tally Promote makes live-event promotion attributable. A promoter can be a professional promoter, an opener, a bartender, a DJ, a host, a street-team member, a campus organizer, a regular, or a fan. No formal title is required. What matters is whether someone contributed to qualified attendance.
Measured by outcomes
- Invitations distributed and accepted
- Qualifying attendees credited
- RSVP-to-attendance conversion
- New attendees versus repeat attendees
- Group turnout and venue-specific performance
- Artist-specific performance and campaign consistency
- Funded outcomes and fraud-adjusted performance
Empty sharing earns nothing
Compare qualifying attendees credited under the declared rule, with the reporting window, coverage and unknown sources visible. Invitation volume alone creates no attendance credit. Credit follows that rule; it does not establish why someone attended.
Tally Insights
Start with a scoped qualifying-attendance and recorded-credit report. Check its dates, coverage, permissions and available fields. The questions below describe reporting areas to scope; they do not establish that every dimension is available in every workflow. Spend and commerce joins, transport and SafeRide reporting, room-size forecasts, automated recommendations and difficulty-adjusted recognition require separate qualification. Historical draw does not guarantee a future audience, booking or fee.
Questions for artists and managers
- What historical draw is recorded for the participating shows and venues?
- Which qualifying arrivals received recorded invitation credit?
- What repeat participation is present in the eligible cohort and window?
Questions for venues
- Which arrivals met the selected evidence policy, and which records were insufficient?
- What credited, uncredited or ambiguous attendance appears in the report window?
- Which counts or dimensions are unavailable because of evidence, permission or disclosure limits?
Questions for promoters
- What qualifying attendance received credit under the declared rule?
- What missing or conflicting invitation context limits that credit?
- What recorded participation is available across the supported shows and periods?
Tally Partners
Tally Partners describes proposed permissioned integrations and aggregate-intelligence offers for ticketing platforms, venue groups, festivals, labels, agencies, sponsors, hospitality groups and music-data platforms. Access and operating scope require agreement.
Proposed partner data scope
- Aggregate market reports and artist-city affinity
- Audience overlap and venue intelligence
- Promoter-network analysis and booking indicators
- Campaign measurement and approved aggregate data joins
- Privacy-filtered APIs and custom research
Proof, not surveillance
The commercial product is privacy-conscious proof and aggregate intelligence generated from consented live participation. It is not unrestricted access to individual fan movement. Suppression thresholds and scoped consent are prerequisites, not afterthoughts.
Common questions
Tally Verify labels attendance evidence. Tally Promote records invitation credit. Tally Insights provides scoped reports. Tally Partners describes proposed integration and aggregate-data offers. Availability is qualified for each surface; credit is not causal lift.
These categories distinguish recorded observations, policy-qualified counts, derived values, estimates and unavailable inputs. Inspect the actual label, source, window and coverage for the supported report. Unavailable evidence does not establish that an event failed to occur.
Tally adds an attendance-evidence layer alongside ticketing. A sale alone does not establish arrival. Ticket matching requires a separately supported, permitted connector; independence across ticketing systems does not mean every integration is installed.
Check-in evidence and permitted location signals support attendance records. Aggregate program reports and authorized host views have different scopes. Hosts may receive profile or home-city fields subject to fan visibility settings; review the Privacy Policy for those boundaries.
Start with the proof layer
Open the portal to work with events, invitations, and verified presence, or talk with the Tally team about your venue, roster, or campaign.