For venues
A venue record of arrivals and invitation credit.
How can a venue tell who filled the room?
Tally connects an arrival to recorded artist, promoter or invitation credit under the applicable rule, and it labels how confident that record is. It is best for venues that want this post-show record without new door hardware. A ticketing or point-of-sale system fits better when the question is what was sold. A door count is enough when you only need how many people entered.
Review scoped post-show attendance, recorded invitation credit and repeat participation. Measured dwell depends on the available evidence. Spend and travel integrations, room-size forecasts and automatic rebooking recommendations are separate proposed capabilities. Historical artist draw does not guarantee future turnout.
What does a venue see before, during, and after a show?
Tally works across the full booking cycle, not just the night of the show.
Before the event
- Evaluate artists and promoters against prior verified draw, not follower counts or promotional claims.
- Read audience geography, loyalty, and referral performance before you commit a date.
- Weigh demand signals so the booking decision starts from evidence instead of instinct.
During the event
- Check fans in through QR credentials and authorized door scans as they arrive.
- Watch attendance confidence build in real time as independent evidence lines up.
- See live arrival information and visibility into how much of the room is verified.
After the event
- Verified presence, clearly separated from any estimated total.
- Repeat rate, new versus returning audience, and recorded promoter credit and historical artist scope.
- Measured dwell where supported. Spend, travel, funded reward performance and automatic recommendations require separately qualified capabilities.
Between events
- Compare artists and promoters across events on the same verified basis.
- Identify audience cohorts and reactivate verified attendees within consent boundaries.
- Assess rebooking and improve programming from a record that compounds every show.
Post-show evidence
Review what the event evidence supports.
Tally provides post-show summaries and proof packs based on recorded attendance. Review verified counts, repeat visits and measured dwell alongside the available evidence. Agree the report scope and delivery process with the team before a pilot; recurring automatic email delivery and the full seven-section venue report are not included.
What happened?
Verified attendance, repeat visits and measured dwell, where those records are available.
Which sources were recorded?
Recorded referral paths connect invitations to attendance. Attribution alone does not establish what caused someone to attend.
What is still uncertain?
Where evidence was thin or unavailable, labeled plainly rather than filled in with modeled figures presented as fact.
What should you do next?
Use the observed results in a booking or promotion discussion. Room-size forecasts and automatic rebooking recommendations are unavailable.
A report is useful when it informs a decision. Record which evidence helped and what was missing before planning the next event.
What does Tally Insights report to a venue?
Every output keeps observed facts, verified facts, and modeled estimates clearly separated, so a venue always knows how certain each number is.
Verified presence
Confirmed arrivals backed by QR check-ins, door scans, ticket matches, dwell, or a combination of independent evidence, each carrying its source and confidence.
Estimated total, clearly labeled
When a modeled figure is useful, Tally presents it as an estimate and keeps it visually distinct from verified counts so the two are never confused.
New versus returning
How much of the room was seeing the venue for the first time and how much came back, so you can read audience development rather than one-night spikes.
Arrival curves
When people actually arrived across the night, which informs doors, staffing, opener slotting, and bar readiness.
Dwell
How long verified attendees stayed, reported where the evidence supports it and marked as unavailable where it does not.
Promoter and artist contribution
Which promoter converted invitations into verified arrivals and which artist produced the draw, measured against context rather than raw volume.
Attributable spend
Proposed: spend linked through an authorized transaction integration. Unavailable when that integration and evidence are absent.
Campaign cost per verified arrival
Proposed for a separately enabled funded program: actual campaign cost divided by policy-qualified arrivals credited under its rule. This accounting ratio does not estimate causal lift.
Recommendations
Proposed: automatic recommendations are unavailable. A human can review the scoped historical report and its gaps before deciding on the next event.
Why can a venue act on this report?
A venue has been given optimistic attendance figures before. These are the properties that make this report checkable rather than asserted.
The report states what it knows and what it estimates
Verified presence and estimated total are separate lines with the estimate labeled as one. A venue that has been handed inflated door numbers before can see exactly which figure is which.
Review source and confidence
Review the recorded evidence source, timestamp and confidence where available. Qualify additional door, ticket and dwell inputs for the event; report coverage does not promise perpetual retention of every observation.
Attribution can be traced back to an invitation
When the report says an artist or a promoter moved a room, that claim resolves to specific attributable invitations and confirmed arrivals rather than to a share of the total.
It measures arrivals, not fans in general
Supported check-ins and permitted corroboration provide event evidence. Agree the collection purpose and reporting scope, including visibility controls and any supported automatic features. The Privacy Policy describes other collection and authorized access.
The evidence ladder behind each confidence level is written out on verified presence.
Common questions
Ticketing records a purchase, which can happen weeks earlier and may cover people who never arrive. Tally records the arrival itself through QR check-in, staff scans, and corroborating evidence, so a venue can compare tickets sold against people confirmed in the room on the night.
Every invitation Tally distributes carries attribution, so a confirmed arrival traces back to the promoter, artist, or campaign that produced it. A venue can see which referral paths converted rather than relying on the claims each promoter makes after the show.
A supported QR flow can use existing devices. Agree the actual door process, permissions, accessibility, staffing and fallback before launch. Additional staff and ticketing integrations require qualification; no universal hardware or workflow guarantee is made.
Post-show summaries and proof packs contain the attendance evidence available for an event. Coverage depends on check-ins and other recorded signals. A recurring seven-section venue report and automatic email delivery are not part of the current offer.
Aggregate program reports are separate from authorized host views. The Privacy Policy permits profile or home-city fields subject to fan visibility controls. Agree the purpose, recipient access and suppression rules for each report; no blanket anonymity guarantee is made.
Bring Tally to your venue
Venue setup starts with a conversation rather than a signup form, because it has to fit the door process you already run.
- Step 1
Talk with the Tally team about your rooms, your booking cycle, and how door and ticketing already work.
- Step 2
Set up your first event and put the door QR in front of arriving guests alongside your existing process.
- Step 3
Review the available post-show evidence: verified attendance, repeat visits, measured dwell, and recorded referral sources. Missing evidence stays unavailable.
Related
The Tally platform
How verification, promotion, insights, and partners connect on one participation graph.
ExploreVerified presence
How Tally establishes progressive confidence that a real live-event outcome occurred.
ExploreFor sponsors
How Tally turns sponsorship into an accountable outcome measured against verified presence.
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